About SimplyFresh

SimplyFresh is an upmarket grocery store concept focusing on local and best of British products anchored by an organic healthy range of food. The stores also include a core range of branded grocery lines so we can cater for all types of consumers.
SimplyFresh was born out of a shared desire to want something better! A better product, a better price, a better community and better retailers who care about their customers and the community in which they trade.

SimplyFresh Mission

Our Mission

The mission of SimplyFresh is to provide communities with a combination of quality, authentic grocery items and prepared foods, with good service and a pleasant atmosphere and the warm feel of an Old-World convenience store our store motto is, "your neighborhood store".
The healthy and local foods market is booming across the country and consumers are looking for quality food coupled with a quality shopping experience. As the UK market shifts more towards smaller stores and shopping little and often we are ideally placed to service local communities.
By making alliances with local and organic suppliers, as well as stocking a range of national brands, SimplyFresh gives customers a combination of "shopping local" and a wide gourmet selection previously unavailable in this highly populated area. For communities, SimplyFresh offers a more convenient and appealing option than what is currently available in the market place.

Our Standards

We buy a large per cent of our fruit and vegetables from local growers, much of which arrives within one or two days of harvesting.
Quality control is the hallmark of our fastidious veg team. To ensure a good-value, delicious and fresh-looking produce section, we rely on correct storage methods, rotation, tasting (especially fruit), and reducing prices to shift sub-standard produce. In addition, with a high-quality range and no need to differentiate between organic and non-organic, we can sell our fresh produce unpackaged. Customers can buy exactly what they need, save on waste and packaging, and by handling loose produce, they see, feel and smell its freshness.

Packed Dry Goods

In ‘own brand’ packaging, we offer all the essential ingredients to make a complete meal (around 500 products called Independent, each in several sizes). We showcase not only the most wholesome basics of the culinary world, through our partners, but also unique products and quantities that are not available elsewhere, from brown Jasmine rice to vanilla pods to bags of pumpkin seeds.

Fresh Food

Due to their nutritional and health benefits, it’s recommended that fruit and vegetables form the basis of your diet, with a minimum intake of five portions each day – about a third of your daily food consumption. Currently the UK averages two to three portions a day, so we’re falling well short of the benefits they can provide.
Fruit and vegetables should be incorporated into every meal, as well as being the first choice for a snack. Population studies have shown that people who eat a lot of fruit and vegetables may have a lower risk of chronic disease, such as heart disease and some cancers. Health benefits can be gained from fresh, canned (in natural juice), frozen, cooked, juiced or dried versions. Potatoes don’t count though, as they’re a starchy food.

Seasonal Food

There’s nothing like fresh fruit and vegetables at their seasonal best. There’s something so good about eating food when it’s just been picked. It tastes better, it’s better value and it’s a better deal for the planet.
Each fruit or vegetable has a prime time when it’s at its seasonal best. Some are great for over half of the year; others only hit their peak for one month. Either way, it means extra flavour, extra crunch, extra juiciness, super-fresh and great value. Use our guide to find out what’s in season this month and how to bring out its best.
Local food for local people.

Why Local Produce

By buying local produce you benefit many people in your locality.
The local producers or farmers are often struggling to compete with major supermarket chains who dictate unrealistic prices. By buying locally it benefits these producers directly and encourages them to reinvest and produce more produce.
The local community benefits, as buying locally is directly supporting local businesses, leading to employment, and ensures that the money is kept within that local community and not contributing to the ever increasing profits of mega supermarkets.
By purchasing from your local store, you will build-up a relationship with that retailer and in turn help the producer and the local economy around you grow.

Caged Eggs

SimplyFresh has pledged its commitment to stop selling eggs from caged hens by 2025.

The symbol group has followed suit with the likes of Spar UK and supermarkets Morrisons, Tesco, Asda, Lidl and Aldi and Costcutter Supermarket Group in making the pledge.

SimplyFresh has been working closely with the Humane League, a nonprofit organisation that works to reduce the suffering of farm animals through online advertising, and has committed to remove caged eggs from its range and from its own label ingredients lists by 2025 in support of animal welfare.

Kash Khera, director at the SimplyFresh, said: “As a responsible retailer SimplyFresh are committed to ensure that standards are met and maintained across our supply chain. Working with our suppliers and with the Humane League we have made a commitment to remove caged eggs from our range, and from our own label ingredients lists, by 2025”